When I was in grade school, they used to scare us with something called the permanent record. If you threw a spitball at your friend, it would go in your permanent record, and prevent you getting a good job, or marrying well, until eventually you’d die young and friendless and be buried outside the churchyard wall.
What a relief when we found out that the permanent record was a fiction. Except now we’ve gone and implemented the damned thing. Each of us leaves an indelible, comet-like trail across the Internet that cannot be erased and that we’re not even allowed to see.
The things we really care about seem to disappear from the Internet immediately, but post a stupid YouTube comment (now linked to your real identity) and it will live forever.
And we have to track all this stuff, because the economic basis of today’s web is advertising, or the promise of future advertising. The only way we can convince investors to keep the money flowing is by keeping the most detailed records possible, tied to people’s real identities. Apart from a few corners of anonymity, which not by accident are the most culturally vibrant parts of the Internet, everything is tracked and has to be tracked or the edifice collapses.
What upsets me isn’t that we created this centralized version of the Internet based on permanent surveillance.
What upsets me, what really gets my goat, is that we did it because it was the easiest thing to do. There was no design, forethought, or analysis involved. No one said “hey, this sounds like a great world to live in, let’s make it”. It happened because we couldn’t be bothered."
Maciej Cegłowski, "Our Comrade The Electron - Webstock Conference Talk"